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Instagram now asks for users’ birth date: Here’s why

Instagram, which is owned by Facebook, has begun to request users’ birth dates. It will enable the company to develop new safety features for young people and ensure that the company is offering the appropriate experiences to the appropriate age range, according to the company.

“We’ve made it clear that we want to do more to make young people’s experiences safer and more private. We need to know how old everyone on Instagram is to do that, so we’ve started asking individuals to share their birthdays with us if they haven’t already “In a blog post, Pavni Diwanji, VP of Youth Products, stated.

This information also enables the platform to personalize the user experience; for example, recent adjustments restricting advertising targeting choices for audiences under the age of 18 can now be applied to a larger number of people.

“We started asking people for their birthdays a few years ago, and that’s when we started doing this work. While most people’s birthdays are visible on Instagram, we’re making two new adjustments to provide a more full picture. These adjustments only apply to persons who haven’t shared their birthday with anybody else “According to the firm.

“When you first access Instagram, we’ll begin by asking for your birthday. We’ll send you a notification a few times, and if you haven’t shared your birthdate with us by a certain point, you’ll have to do so in order to continue using Instagram. This data is required for new features we are developing to protect children and adolescents “It was also added.

“Second,” the firm says, “if you notice warning screens on posts, we’ll ask you for your birthday before you can access the post.” The corporation is also working on new systems that will detect if a user has provided the proper or inaccurate birth date.

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