Fidelity Bank launches agency banking campaign

Fidelity Bank Ghana has started a new campaign to promote its agency banking services.

The campaign, dubbed ‘We Dey Everywhere,’ aims to highlight the bank’s large network of community agents who are bringing banking to Ghanaians’ doorsteps across the country.

“The ‘We Dey Everywhere’ campaign is aimed to highlight the bank’s omnipresence through a series of marketing communications,” according to a press statement issued in Accra over the weekend.

According to the bank, it was the first to introduce the agency banking model to Ghana in 2013, when it launched it as a primary strategy to satisfy the financial needs of the country’s large population of underbanked and unbanked Ghanaians.

“By collaborating with consumer outlets such as neighborhood pharmacies, mobile money vendors, grocery stores, and supermarkets, Fidelity Bank may establish a widespread network of agents in communities across the country.

The outlets are branded appropriately and given an on-site agency banking software solution to provide basic financial services to the public on behalf of the bank, according to the statement.


Customers could make withdrawals, deposits, interbank transfers, cash transfers (account to account), bill payments, airtime top up, balance inquiries, and statement requests, among other things, at the agent point, according to the company.

“Over the years, the bank has improved the agency banking model by incorporating cutting-edge digital technology,” according to the press statement. Fidelity Bank has been able to streamline the account opening procedure and other financial transactions as a result of this. It has also enabled the bank to streamline its agent management processes with the implementation of a comprehensive tailored digital agent management system in 2017.”

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According to the press release, this resulted in the bank’s agency banking network expanding exponentially and deepening its roots in communities across the country.

These accomplishments also helped the bank win the Best Bank in Agency Banking award at the 6th Instinct Business Finance Innovation Awards, which took place recently.

“In 2013, when we launched the agency banking concept in Ghana and promised to give customers a full bank account in five minutes, the idea looked unduly ambitious and unachievable to some people,” said Dr David Okyere, Fidelity Bank’s Head of Agency Banking. Our Agency Banking channel, on the other hand, has exploded in popularity and is now one of the country’s most important drivers of financial inclusion.”



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